Rachel Meltzer's Portfolio

Hi, I’m Rachel 👋

Tech Writer & Strategist

My superpower is strategically engaging your audience by turning your customers into superfans with share-worthy content, high-conversion emails, and community engagement.

Trusted By:

About me

I harness your brand voice

to drive engagement.

I love digging into my clients’ brand voice to turn their audience into superfans who engage with their content → widening your reach and converting more customers.

Whether it’s B2C email automations or B2B blogs, I’ve helped tech startups & fortune 500 companies hit their KPIs.

Rachel Meltzer

(it rhymes with seltzer 😉)

LET’S Chat

Where are your digital marketing gaps?

I’m here to help you bridge the gaps in your digital marketing strategy. Let’s fix your tech debt, once and for all. Turn your community into customers. Get engagement up.

connect with Me

contact

Resume

Services

content writing

seo strategy

email marketing

blogs
community engagement
linkedin content

I, of course, write exceptional SEO content, but I go above and beyond to also engage your audience & community with social and private community content.

keyword strategy
content calendars
briefs
site audits

Get traffic and human eyes on your website with perfectly targeted keywords and technical SEO.

automations
copy
design
app integrations

I love email marketing. It’s the best way to sell & nurture your audience.

hand-picked for you

Featured Work

Everything you need to know about Hybrid Work

I’ve been working remotely for nearly a decade and can’t imagine a life without a flexible workstyle. However, my brother experienced it for the first time when his company moved to a hybrid working model during the COVID-19 pandemic.

Under the hood of a small business

It’s small business month! You might’ve already noticed we’re getting in touch with small business owners who use Lenovo…

This week is no different. Today, we’re talking to Eric to get seven lessons from 15 years in business.

25 Words to take your résumé to the next level

Do you consider yourself detail-oriented? Passionate? A hard worker? Whatever you do, don’t tell that to the person reading your résumé. Why not? Because if they hear about one more of those, they’re going to tear the résumé into itty-bitty shreds.

Growth Gallery

Three success stories from real projects.

Magical E-book Lead Magnet

Copy & Brand Voice development all wrapped up into a value-packed lead-gen e-book!

FarOut

Email Marketing

Tech debt? Solved. KPIs far surpassed. Coupon codes? No longer leaked.

Sendview SEO Strategy

The 6-month SEO strategy that has this 2-person company in the top 5 on every SERP.

Magical: AI Autofill Automation Tool

Magical automates autofilling, making everyday tasks faster for salespeople, recruiters, and HR folks. They just started marketing to salespeople and wanted to get the word out about their awesome tool.

case study

Magical

AI for Sales E-book

The perfect brief + brand voice

Magical gave me an awesome brief with use-cases from thought leaders in the sales field. They also have a well-structured brand voice guide. Combined, these made it easy to write an amazing lead-magnet that was both valuable and high-conversion.

400k+ views per month

The AI for Sales Playbook gets over 400k views per month now! They’re gathering hundreds of thousands of email addresses every month – mostly from U.S. residents, their target market.

FarOut: Guidebook App

After a recent re-brand, FarOut was ready for a revamp of their email marketing foundations. They’re a GPS-powered guidebook app for backpacking, hiking, biking, and paddling.

case study

FarOut

Email Marketing Refresh

New Foundations

Everything from copy to design to tech configurations got a refresh:

new welcome series automations
new abandoned cart emails
randomized coupon code generator app install
fixed years of tech debt
new mailchimp templates custom coded with their font

Results

They went from a 15% open rate to a 60%+ open rate on their automated emails. Plus, their discount codes are no longer being leaked!

case study

Sendview

SEO Strategy

Sendview: Competitor Email Monitoring

Sendview makes it easy to see email marketing trends and conduct competitor analysis. They were ready to venture into building their SEO strategy to get more traffic.

SEO Strategy, briefs, and blogs

I started out by creating a targeted list of keywords – a mix that they’d be able to achieve now and 1 year from now.

Then, I created briefs for blogs that would rank in those keywords. I wrote the first 6 blogs and they hired out for the rest.

First Page Results

All 6 of the blogs I wrote for Sendview are ranking in the top 5 on the SERP, even 2 years later!

What my clients say:

Dominique Dajer

Rachel has been a pleasure to work with, and has generated great ideas and amazing content for the Rosie Report. She's authentic, creative, skilled and it shows in her work. Not only is she light-hearted, she's professional and any team would be lucky to work with her.

Nick Lafferty

I hired Rachel as a freelance content writer at Loom and she was absolutely fantastic. She consistently delivered high quality content for us on time. I recommended her to another company I worked at too and I wouldn't hesitate to continue recommending her for anyone looking for content marketing help.

Hollie Zeyher

Rachel is an amazing partner to work with. She has a great eye for her audience and campaign goals to incorporate in her copywriting. Additionally, Rachel has been great to help organize our content and create a resource library for our marketing and creative teams. With Rachel's input, we were able to drive up E-mail engagement month over month. She's been a pivotal asset for the success of our team!

More of my work